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About Us

Welcome to 美しい28 Utsukushi, your gateway to the beauty of Japan. Located in Tokyo, the most beautiful city in the world, we take pride in offering a diverse range of high-quality products made in Japan. With 20 years of experience, we are dedicated to sharing the essence of Japanese beauty with the world.

Indulge in the beauty of Japan with our exquisite collection of cosmetic products, hair care essentials, supplements, teas, body detox pads, back and spine warm pads, and face masks. Experience the luxury of Tokyo's finest products, carefully curated with 20 years of expertise.

OUR STORY

Quality, not quantity

We have made quality our habit. It’s not something that we just strive for – we live by this principle every day.

While most of the things about the creative process will be forgotten, the excellence of our products and services will be remembered.