Discover the Beauty of Japan

Utsukushi 28 is an online marketplace specialising in Japanese beauty, health and cosmetic products serving international customers, primarily in Europe.

Explore our online store or reach out to us for Japanese-inspired beauty and wellness advice.

Discover the Beauty of Japan

Immerse yourself in the world of Japanese beauty with our carefully curated selection of high-quality products. From cosmetics to hair care, supplements to teas, we bring you the best of Japan's beauty secrets.

Discover Our Exclusive Products

Indulge in the beauty of Japan with our exquisite collection of cosmetic products, hair care essentials, supplements, teas, body detox pads, back and spine warm pads, and face masks. Experience the luxury of Tokyo's finest products, carefully curated with 20 years of expertise.

Customer Reviews

I have been using Utsukushi products for a while now and I am absolutely in love with them. The quality is top-notch and they have made a noticeable difference in my skin and hair. Highly recommend!

I was amazed by the wide range of products available on Utsukushi. From cosmetics to teas and supplements, they have everything I need to take care of my health and beauty. The products are all made in Japan and of exceptional quality.

Fast and Reliable Delivery

We offer fast and reliable delivery services to ensure that you receive your Utsukushi products in a timely manner. We offer international shipping to customers in Europe (shipping fees separate).

Refunds and Returns

We want you to be completely satisfied with your purchase. If for any reason you are not, we offer a hassle-free return and refund policy. Please read our terms and conditions for more information.